Unified Customer Profiles
360 degree profile with purchases, browsing, preferences, devices, and consents. Identity resolution matches accounts, emails, and devices into one profile.
CRM for Retail
CRM for Retail Customer Management
Understand, grow, and retain customers. Unified profiles and identity resolution, segmentation and RFM and CLV, loyalty and rewards, coupons and offers, omni-channel campaigns including email, SMS, WhatsApp, and push, personalization, service desk and feedback, NPS and CSAT, and consent and privacy management. Integrated with POS, e-commerce, and CDP and BI.
CRM Impact
Retail CRM Suite
Profiles, Loyalty and Campaigns
- Unified customer profiles with identity resolution
- Dynamic segmentation and targeting
- Loyalty programs and rewards
- Omni-channel campaigns and journeys
- Personalization and recommendations
Optimized for Retail Operations
Comprehensive Customer Management
Our CRM system helps you understand, grow, and retain customers with unified profiles, segmentation, loyalty programs, and omni-channel campaigns.
Omni-channel Campaigns
Email, SMS, WhatsApp, and push notifications. Journey canvas with triggers from events and A/B testing capabilities.
Core Features
Standard Features for Retail CRM
Comprehensive feature set covering customer profiles, segmentation, loyalty, campaigns, personalization, and integrations. Enable features progressively based on your retail operations.
Unified Customer Profiles
360 degree profile with purchases, browsing, preferences, devices, and consents.
Identity Resolution
Match accounts, emails, and devices into one profile with confidence scores.
Segmentation and Targeting
Dynamic segments including RFM and CLV, lifecycle, category lovers, at-risk, and high potential.
Loyalty and Rewards
Points, tiers, perks, vouchers, partner rewards, and fraud checks.
Offers, Coupons and Vouchers
Single and multi-use, stacks and limits, barcodes and QR, exclusions, and expiry rules.
Campaigns and Journeys
Email, SMS, WhatsApp, and push. Triggers from events. Journey canvas and A/B testing.
Personalization
Recommendations, similar items, content blocks, and store and app personalization.
Service Desk and Feedback
Tickets, returns and complaints, SLAs, CSAT and NPS surveys, and knowledge base.
Consent and Privacy
GDPR and PDPA consent capture, preferences center, erasure and export requests.
Analytics and KPIs
CLV, repeat and first-purchase time, churn risk, cohort and incrementality.
In-Store Tools
Associate app for lookup, offers issuance, and clienteling with appointment notes.
Integrations
POS and e-commerce, payment and PG, CDP and BI, messaging gateways, and data warehouse.
Business Benefits
Why Choose Our CRM System
Drive revenue growth, improve retention, enhance service quality, and ensure compliance with comprehensive customer relationship management.
Revenue Growth
Right message to the right customer increases frequency and value.
Retention
Identify at-risk segments and automate win-back journeys.
Service Quality
One place for history and tickets improves resolution.
Trust and Compliance
Clear consents and DSAR processes reassure customers.
Speed to Value
Templates and segments shorten time to first campaign.
Scalable
Works across stores, online, and marketplaces.
Technology and Integration
Seamless Integration with Retail Systems
The system integrates with POS, e-commerce, CDP, messaging platforms, and BI tools to provide end-to-end customer relationship management.
Integration Options
- POS and e-commerce for transaction data
- CDP and identity platforms for data enrichment
- Email, SMS, and WhatsApp messaging gateways
- Recommendations AI engines
- Data Warehouse and BI for analytics
- API-First and SSO for seamless access
What You Get
- Branding (cards and reports)
- Custom segments and KPIs
- Trial access until go-live
- Annual maintenance including change requests
- On-prem or cloud deployment
Implementation Approach
Structured Rollout, Measurable Outcomes
A practical rollout approach to implement CRM capabilities with measurable results. Validate the system with realistic retail scenarios before full-scale deployment.
Before Go Live
- Process mapping and gap analysis for customer journeys.
- Configuration of loyalty rules, segments, and campaign templates.
- Integration setup with POS, e-commerce, and messaging platforms.
- System testing (SIT) and user acceptance testing (UAT).
- Training and readiness checklist across marketing and store teams.
After Go Live
- Active support and stabilization of CRM system.
- Continuous improvements and campaign optimization.
- Enhancements to personalization and analytics capabilities.
- Ongoing security reviews and system performance tuning.
Rayterton can start without upfront payment. The focus is to validate fit through working workflows and real outputs before scaling rollout.