Unified Customer Profiles
360° profile with purchases, browsing, preferences, devices, and consents.
Understand, grow, and retain customers: unified profiles & identity resolution, segmentation & RFM/CLV, loyalty & rewards, coupons & offers, omni‑channel campaigns (email/SMS/WhatsApp/push), personalization, service desk & feedback, NPS/CSAT, and consent/privacy management — integrated with POS, e‑commerce, and CDP/BI.
360° profile with purchases, browsing, preferences, devices, and consents.
Match accounts, emails, and devices into one profile with confidence scores.
Dynamic segments (RFM/CLV, lifecycle, category lovers, at‑risk, high potential).
Points, tiers, perks, vouchers, partner rewards, and fraud checks.
Single/multi‑use, stacks/limits, barcodes/QR, exclusions, and expiry rules.
Email/SMS/WhatsApp/push; triggers from events; journey canvas and A/B testing.
Recommendations, similar items, content blocks, and store/app personalization.
Tickets, returns/complaints, SLAs, CSAT/NPS surveys, and knowledge base.
GDPR/PDPA consent capture, preferences center, erasure/export requests (DSAR).
CLV, repeat/first‑purchase time, churn risk, cohort and incrementality.
Associate app for lookup, offers issuance, and clienteling with appointment notes.
POS/e‑commerce, payment/PG, CDP/BI, messaging gateways, and data warehouse.
Right message to the right customer increases frequency and value.
Identify at‑risk segments and automate win‑back journeys.
One place for history and tickets improves resolution.
Clear consents and DSAR processes reassure customers.
Templates and segments shorten time to first campaign.
Works across stores, online, and marketplaces.