Built for developers and agencies
Support direct sales, agent networks, and channel partners with clear rules for stock allocation, pricing, promotions, and commission splits. Sales execution stays controlled even at scale.
CRM for property developers & agencies
Rayterton Real Estate CRM
An integrated CRM built for property developers and agencies to manage leads, listings, sales pipelines, commissions, and e-booking in one system. Track every prospect from first inquiry to booking and contract, shorten sales cycles, and keep inventory, pricing, and commissions fully transparent. Designed for teams that need disciplined follow-up, clean stock control, and measurable sales performance across channels.
Request Real Estate CRM Demo
No upfront payment and no long term contract commitment
Key domains covered
Real Estate CRM
Leads, sales, commissions
- Lead capture and campaign management
- Listing and inventory control
- Sales pipeline and activities
- E-booking, reservations, and documents
Unified platform
Single Platform for Property Sales and Channel Governance
Rayterton Real Estate CRM connects marketing campaigns, prospects, listings, agents, bookings, and commissions in one platform. Developers, internal sales teams, and external agents work on the same data instead of disconnected tools and spreadsheets.
Standardised yet flexible
Standardise sales stages, commission rules, and documents while allowing project specific pricing, promotions, and booking policies without heavy customization.
Leads and pipeline
Lead Management, Listings, and Sales Pipeline
Turn enquiries into confirmed bookings with disciplined execution.
Leads and campaigns
Capture leads from ads, landing pages, WhatsApp, and other channels. Track campaign performance and lead sources to measure marketing effectiveness.
Listing and inventory management
Central inventory of units, types, pricing, availability, and promotions. Prevent double booking and keep stock status accurate in real time.
Pipeline and activities
Sales stages, follow ups, meetings, and tasks with reminders and visibility for managers. Shorten sales cycles and reduce lost opportunities.
Sales data governance
Controlled updates to pricing, discounts, and stock status with clear audit trail for accountability.
E-booking and commissions
E-Booking, Agents, and Commissions
Move faster from interest to commitment while keeping control.
E-booking and reservation
Digital booking with queue numbers, down payment tracking, and electronic signatures. Ensure fair allocation and clear booking status.
Agent and channel management
Manage internal sales and external agents with configurable commission and split rules by project, unit, or campaign.
Commission transparency
Clear calculation and reporting of commissions by agent and channel. Reduce disputes and manual reconciliation.
Sales documents
Manage SPA, booking forms, addendums, and related documents linked directly to each transaction.
Insights and reporting
Reporting, Insights, and Performance Management
Measure what drives revenue and act faster.
Funnel and conversion analytics
Track lead to booking conversion rates, drop offs, and velocity across projects and channels.
Inventory and revenue reporting
Real time view of stock movement, booked value, and expected revenue.
Campaign effectiveness
Compare campaigns by cost, leads, conversion, and revenue contribution.
Role based dashboards
Dashboards for sales reps, managers, and executives with consistent KPIs.
Value delivered
Business Value Delivered
Clear impact on sales execution and governance.
Higher conversion rates
Structured follow up and pipeline discipline reduce lost leads.
Faster sales cycles
E-booking and automation remove manual delays.
Transparency and accountability
Clear stock status, pricing, and commission calculations.
Better collaboration
Developers and agents work from a single source of truth.
Technology and integration
Integration and Technology Choices
Designed to connect with marketing, payment, and analytics ecosystems.
Integration with enterprise and sales tools
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CRM and email or messaging platforms for campaigns
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Payment gateway integration for booking fees and down payments
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Electronic signature integration for contracts
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Data Warehouse or BI integration for sales analytics
Security, access, and deployment
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Role based access control and single sign on
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Cloud, on premise, or hybrid deployment options
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Architecture ready for multi project and multi entity rollout
Engagement model
What You Get From Rayterton
A practical implementation focused on proving value early.
Before go live
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Free customisation of sales stages, commission rules, and documents
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Pilot environment with sample projects, listings, and agents
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Training for sales, marketing, and management teams
After go live
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Annual maintenance including change requests
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Ongoing support and system optimisation
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Optional integration with other Rayterton platforms
Ready to customise CRM for your property sales operations
Share your project structure, inventory rules, and commission schemes. The Rayterton team will prepare a prototype with pipelines, e-booking, commissions, and dashboards so stakeholders can validate results before full rollout.
Rayterton can start the project without any upfront payment and without long term contracts. The focus is to make sure the solution fits
and successfully goes live first.